Rolex: The impossible collection
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Rolex: The impossible collection

Store / Assouline
CHF 1'156.35
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For over a century, Rolex has been the world's most coveted and legendary watch brand. A Rolex evokes many things: the quintessential luxury watch, a tool of power for actors, a symbol of coming-of-age. New labels appear, styles come and go, but the brand at the top never changes. Ever the record-holder - the Daytona that once belonged to Paul Newman sold at Phillips auction in New York in October 2017 for $17.8 million - it's no surprise that Rolex is the world's most collectible watch brand.

Rolex's history is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, the young Wilsdorf founded a watch distribution company in London, but his real dream was to produce wristwatches - then in their infancy and lacking in precision - that were technically durable, reliable and supremely elegant. The company initially focused on producing movements of the highest quality, and this quest for precision soon led to the world's first wristwatch to receive the Certificat Suisse de Précision Chronométrique, issued by the Centre Officiel de Notation des Montres de Bienne in 1910. Four years later, the Kew Observatory in Great Britain awarded a Rolex watch a Class A certificate, a distinction previously reserved exclusively for marine chronometers.


Since then, the Rolex wristwatch has been synonymous with precision. Over the past 100 years, Rolex milestones include: the first waterproof watch, the first self-winding mechanism, the first wristwatch to fly over Mount Everest, the first diving watch waterproof to 100 meters, the first to withstand magnetic fields of 1,000 gauss. And the first to descend the Mariana Trench.

Selected by specialist Fabienne Reybaud, each of the exceptional Rolex watch models in this magnificent hand-crafted Ultimate Collection volume showcases the most precious and technically innovative models produced by the luxury watchmaker, including watches never before seen in printed form: from the first wristwatch dating back to early 1900 and the first Oyster Perpetual of 1931, to an Explorer worn during Sir Edmund Hillary's expedition to the summit of Mount Everest in 1953 and the Submariner worn by actor George Lazenby in the James Bond film Her Majesty's Secret Service, they are sure to amaze collectors the world over.

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Rolex: The impossible collection
Store / Assouline
Display prices in: CHF